Agenda
As the pace of technological change accelerates, customer behavior changes and markets shift, the ability to discover and seize new opportunities is more important than ever.
When the core business starts to plateau, customer needs and technologies are changing faster than before, or product innovation gets stuck in familiar categories and solutions, businesses need to look beyond what they already know. Discovery helps identify emerging needs, uncover opportunities and turn them into new products, services, brands and businesses.
On November 24, we’re bringing together a small group of selected business leaders at Aivan’s studio (Henry Fordin katu 6 B, 00150 Helsinki, Finland) for a breakfast conversation on how design helps companies discover, shape and create what comes next.
The conversation will cover the journey from spotting changes in customer behavior and technological possibilities to opportunity definition, concept development, prototyping, product development and commercialization.
Design and brand executives behind brands such as Fiskars, Scandic Hotels, Peak Performance, Haglöfs, Axopar and NIO will share their concrete learnings and best practices.
Schedule
8:30–8:45 – Breakfast & mingling
8:45–8:50 – Opening words
8:50-9:20 – Rasmus Snabb, VP Brand & Customer Experience, Scandic Hotels: Lessons from running Discovery in public
9:20-9:50 – Erik Ekström, Chief Brand & Creative Officer, Axopar: Outdoors, cars, tech and boats – Discovering the common thread
9:50-10:00 – Closing
Breakfast is on us. Good coffee, a small group of like-minded executives dealing with creating new products, experiences and business areas, and time for a real conversation. Seats are limited, so we’ll confirm your spot after your registration.
The event will be held in English.