How do you build a launch identity for a brand that has spent over 50 years mastering the serious business of play? You start with its roots.
Founded in Rovaniemi, Finland in 1970, Lappset Group Oy began with a simple, enduring belief from founder Antero Ikäheimo: outdoor play is essential. Decades later, that foundational philosophy remains untouched—even as the company scales globally.
When Lappset developed Prime, its flagship collection of premium playground equipment, our role as their creative partner was to translate decades of behind-the-scenes engineering and developmental research into a distinct visual and narrative language. The challenge lay in striking a careful balance: the collection needed to feel seamlessly connected to the core Lappset heritage, while projecting a bold, authoritative presence in a highly competitive international market.
We designed the sub-brand identity, messaging framework, and global launch assets to bridge that exact gap. Because at the end of the day, design creates the stage, but it’s a child’s imagination that brings the playground to life.
