Designing the spirit of Christmas

“Christmas is the best season!”, says Kaisa Kuokka, the cook and writer behind Christmas with Kaisa. Recipes, gift giving and setting the mood for the winter season are at the center of the brand’s offering. We designed an identity that feels fresh and welcoming while inspiring and encouraging readers to try Kaisa’s recipes themselves.

Case Information


Christmas with Kaisa


  1. UX & UI design
  2. Digital design
  3. Identity design
  4. Graphic design
  5. Art direction
  6. Naming
  7. Verbal identity
  8. Illustration
  9. Photography & film
  10. Copywriting
  11. Content creation
  12. Social media content


Photography: Aleksi Kuokka
Custom typeface: Jaakko Suomalainen – Helsinki Type Studio

With the identity we wanted to portray Kaisa's attitude and Christmas spirit: Generous, warm and lighthearted.”
Aleksi Kuokka and Leena Kangaskoski in conversation

Warm palette and playful typography

A palette of muted yellows and golden oranges pays tribute to traditional Christmas ornaments made from straw. The custom typeface is set to be playful yet contemporary and photography captures the distinctive mood of the winter months.

Now let's talk about your project!

Aleksi Kuokka

Head of Brand & Spaces,

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