The videos have gained tens of thousands of views. They are in use at the Iittala Glass Factory, the global chain of retail stores and social media channels.
- Concept design
- Art direction
- Photography & film
- Social media content
Image: Aleksi Kuokka
(All films & photographs)
Image: Jean-Marc Joseph
(Making of the Essentials)
Editor: Jean-Marc Joseph
Music: Simon Pyke & Simon Smith
Making of the Essentials
The film showcases a poetic evocation of the journey of sand through the process of glass manufacturing. The full version of The Making of the Essentials film is displayed on a big screen at the Iittala Glass Factory and the brand's flagship stores, while shorter versions of the original film can be viewed in retail stores, online and social media.
“We aimed to capture the intensity and tactility of glass making through the entire process.”Jean-Marc Joseph
Making of the Birds
Oiva Toikka (1931-2019) is one of the greatest names in Finnish design. Toikka had two great passions in life, nature and glassmaking, both combining elegantly in his iconic collection of glass birds. The film follows Toikka's journey to Nuutajärvi, the birthplace of the Birds by Toikka collection – imagining how the artist observed birds at his summer cottage and then made them come alive as imaginative and colourful glass birds at the Nuutajärvi and Iittala glassworks.
“Taking Nordic music as inspiration, I created a soundtrack from a palette of sounds derived from glass, nature and the tools of creation where the music and sound effects are treated as one. The soundtrack also needed to convey the sense of focused calm within the factory as well as the intensity of heat and steam.”Simon Pyke, Musician
It's all about the content
For us, the project is the perfect example of our approach to storytelling: touching hearts is far more important than technical superiority or polished perfection. And there is always more to great storytelling than a big budget.
- In a few weeks, 'Making of the Essentials' became the most viewed Iittala video to date.