We helped a Finnish brand Iittala – a pioneer in timeless Nordic design – create a series of films and photographs aiming to capture the soul of the brand. The beauty of design, the magic of glassmaking, the heat of the hotshop and skilled craftspeople are fascinating but difficult to capture. We used documentary style and custom-crafted soundscape to convey glassmaking’s emotion, intensity and charm. ‘The Making of’ range included films and photography in the form of four poetic stories: Making of the Essentials, Making of the Birds, Making of the Aalto vase and Making of the Raami carafe.
The videos have gained tens of thousands of views. They are still in use at the Iittala Glass Factory, the global chain of retail stores and social media channels. For us, the project is the perfect example of our approach to storytelling: touching hearts is far more important than technical superiority or polished perfection. Small budgets should not be seen as obstacles.