Case

Happy Mondays since 1945

Martela is a family business founded in 1945, designing and manufacturing user-driven workplaces and learning environments that support various individual ways of using those spaces. The essence of Martela is to bring joy to work.

We’ve partnered with Martela to renew the brand, communication, identity and experience in multiple touchpoints. The new Martela is self-confident, easy to approach and bold – as a market leader should be. The work includes everything from strategic brand development and concept design to copy, logo design and brand guidelines.

Client

Martela

Scope

Brand communication
Brand & product DNA
Brand concept & platform
Concept design
CMF design
UX & UI design
Digital design
Identity design
Graphic design
Interior design
Art direction
Verbal identity
Illustration
Photography & film
Copywriting
Content creation
Marketing campaign
Brand & design guidelines

Web

martela.com

Photography

Duotone

“Martela needed a human-driven tagline that emphasises the aspirational core of the brand – rather than its products, services or physical spaces.”

Aleksi Kuokka, Designer

Martela Story

Founded in 1945, we are a family company specialising in developing human-centred working and learning environments. We offer solutions for modern working needs – mobile work and activity-based offices.

We believe in bringing joy to work by creating inspiring spaces that enable people to thrive in what they do. Over the years, our company has evolved from a furniture manufacturer to a workplace development partner.

Today we help our customers by offering products and services throughout the full workplace lifecycle, from need specification to the continuous optimisation of the workplace.

We aim to provide the best service in the business and high-quality interiors that remain fresh well.

Custom typo

The tailor-made typography is one of the key assets of the renewed visual identity. It's formed to crystalise the Martela design DNA: pure and simple Nordic style, humane and warm presence and boldly shaped details, adding a dynamic and edgy twist to the letters.

Personality of the brand

One of the core elements of the new and distinctive Martela visual language is imagery. The company's vision of better and more inspiring work is actualised through imagery. We helped to clarify the contemporary Martela style and art direct photoshoots. We also created joyful illustrations for numerous touchpoints.

“I think Martela now has tools to convey emotions, trigger curiosity and spark imagination. I'm so happy to see how the brand projects its personality and how it already has changed perceptions.”

Aleksi Kuokka, Designer