ABB Marine & Ports is at the forefront of driving the evolution of sustainable shipping. The company’s solutions connect engineering know-how and software to optimize vessel operations.
ABB Dynafin™ is a brand-new propulsion system engineered to revolutionize efficiency and maneuverability in the marine industry. We played a pivotal role in ABB’s launch of this groundbreaking innovation by strategically designing and defining the big picture, leading all the way to the production of comprehensive visual assets and the conceptualization of the launch campaign
Together with trusted partners, we successfully launched the new propulsion concept to a global audience, generating an unprecedented level of interest and buzz within the industry. Internally at ABB, the project reinforced the sense of unity and pride stemming from a successful process and team spirit in presenting this new wave of efficiency to the world.