Lumene is the most loved cosmetic brand in Finland, branching out towards the Nordics. The company was founded in 1948 by the pharmaceutical company Orion. The majority of Lumene’s products are developed and manufactured in Finland. Lumene is a pioneer in circular beauty.
After carefully exploring the core of the Lumene brand, we realized there was more to communicate. So, we set an ultimate goal for ourselves: Let’s aim for a new kind of Lumene Concept Store that would truly bring the distinctiveness of the brand and its stories to life!
The design solution grew from a close collaboration with Lumene. To meet our targets, we incorporated authentic, durable, and natural materials sourced from various regions of Finland. The solution was built around the four elements that are vital to the Lumene customer experience.