Case

A revolution in local delivery

Starship Technologies is leading the revolution in local delivery. By introducing intelligent, friendly robots that travel along sidewalks, Starship makes local delivery faster, smarter and more cost-efficient.

The robots drive autonomously 99% of the time, making them perfect for safe and environmentally friendly pavement/curb-side deliveries from a local hub. Launched by two Skype co-founders, Ahti Heinla and Janus Friis, Starship aims to reshape how goods are shipped and delivered and make local delivery almost cost-free.

Aivan has worked closely with Starship to create the design concept of the delivery robot. This includes the development of the overall user experience and its physical design. The social acceptance of the robot has been a key driver in developing how the robot is perceived and how it behaves.

Case Information

Client

Starship Technologies

Scope

  1. Research & analysis
  2. Brand & product DNA
  3. Brand concept & platform
  4. Service design
  5. Concept design
  6. Product design
  7. CMF design
  8. Mechanical engineering
  9. 3D visualisation
  10. Content creation
The Starship company has done what Boston Dynamics and others haven’t: designed a robot that’s met with joy instead of fear.”
Matthew Gault, Vice

The future of delivery

The smart combination of mobile technology, autonomous robots and partnerships with stores and restaurants, Starship makes local delivery faster, cleaner, smarter and more cost-efficient.

The fact that both Amazon and Uber pretty much copied Starship for their Scout and Eats delivery robots tells us that we made the right decisions when developing this robot from scratch. Starship has set a benchmark for an entire industry.”
Antti Mäkelä, Lead designer

Are you interested?

Antti Mäkelä

Head of Strategy & Products,
Partner

Discover more