Case

A utopian design landmark reimagined

In 2023, the city of Espoo and the renowned Tapiola garden city welcomed a new architectural and design landmark: Venturo. Originally designed in 1971 by architect Matti Suuronen, the prefabricated plastic house CF-45 is a celebrated design icon. Conceived as a weekend retreat or bungalow, Venturo embodies a bold, utopian, and experimental design language.

Today, only a handful of Venturo houses remain. This particular Venturo underwent complete renovation, and we partnered with the Exhibition Centre WeeGee to reimagine its purpose and function. Much like Suuronen’s more famous creation, the Futuro house, Venturo symbolizes an optimistic and forward-looking vision: qualities that resonate now more than ever.

Venturo Studio is now part of the Exhibition Centre WeeGee’s design collection and Espoo City Events’ initiative to promote art and culture in a central, accessible location.

Case Information

Client

WeeGee Exhibition Center

Scope

  1. Concept design
  2. Identity design
  3. Graphic design
  4. Interior design
  5. Signage & Wayfinding

Credits

Photography: Unto Rautio

The versatile platform

Our design solution aimed to carefully modernize the structure, integrating timeless architectural details and a thoughtful visual identity. This approach transformed Venturo into Venturo Studio, an exhibition space that balances functionality with architectural sensitivity to accommodate a variety of cultural showcases.

In a world yearning for hope and transformative ideas, Venturo Studio could offer a home for modern utopias.”
Aleksi Kuokka, Concept designer

Are you interested?

Aleksi Kuokka

Head of Brand & Spaces,
Partner

Discover more