Bringing the design to life
We believe in using physical mock-ups as a vital part of our design process, acknowledging the diverse needs and preferences of various user groups. Through a user-centric approach, we find physical mock-ups as an irreplaceable tool for communicating our concept for user experience for the users and, in turn, gaining valuable insights from their experiences. When used in parallel with other tools such as virtual reality or high-quality visualisations, we aim to provide a comprehensive perspective on the product, addressing all aspects of user engagement.
Stadler Rail is a Swiss rail vehicle manufacturer with 80 years of experience during which it has achieved an outstanding reputation. Stadler Rail tailored their new tram model, TINA, to meet the specific requirements of public transportation in the city of The Hague and its operator, HTM. The new design prioritises increased seating capacity, panoramic windows, and, notably, eliminates the steps and thresholds.
Our goal was to bring the design to life through a 1:1 mock-up, enabling the representatives of different user groups and stakeholders to directly engage with the tangible representation of all suggested solutions. Beyond serving as a practical tool for testing accessibility, ergonomics, and functionalities, the project aimed to deliver a holistic experience by incorporating real materials, graphic elements, and brand communications directly into the mock-up. The showroom, centered around the mock-up, further enhanced the overall presentation.