What does fresh, hand-made bread look and feel like? If you ask us, the answer is Fazer Leipurit.
The high-quality Fazer bakeries inside grocery stores make it convenient for everyone to get the finest local products. Fazer, however, wanted to convey the idea of their just-out-the-oven, in-store baked bread better. So, to make the bakeries stand out in the supermarket environment, we created the Fazer Leipurit concept.
Fazer Leipurit underlines the uniqueness and deliciousness of fresh bread through its communication and identity. The redesigned fixtures and furniture concept elevate the new identity. The bakers’ craftsmanship and hands-on approach are present in all elements that make the bakeries. They make the products stand out and build an exceptionally authentic and warm customer experience.
The renewed concept has been a commercial success. Today, Fazer Leipurit is known for its reliable, domestic, and delicious products – and, naturally, the Fazer brand.
