A Helsinki-born streetwear brand, Makia is a chameleon, thriving on constant change and cultural relevance season after season. The stores failed to capture the essence of the brand and required rethinking.
What, then, would Makia’s physical experience be? It had to be exceptionally sustainable and responsible. We achieved this by using reused shelves and other fixture, recycled materials, and giving it a durable, simple form that would last for years. It also had to remain true to the brand’s origin, which was solved by bringing Helsinki, sea, and the urban roughness of Nordic life present in-store. Lastly, the clothing needed to look simply stunning. Check.
