Case

Future-proof café for Ruusuvuori’s brutalist masterpiece

The WeeGee Exhibition Centre is the former printing house of the Weilin+Göös publishing house. The concrete building is considered a modernist masterpiece of Finnish architect Aarno Ruusuvuori, completed in 1964 and 1967. Today the protected building hosts several museums, such as EMMA – Espoo Museum of Modern Art.

Our solution was to honour the origin and get inspired by the building’s brutal touch and functional ideas. We used grey materials, bold scale and modernist design to create a timeless and inviting solution for everybody visiting WeeGee.

Client

WeeGee Exhibition Center

Scope

  1. Identity design
  2. Graphic design
  3. Retail design
“We were aiming for a brutally honest solution, starting from the architecture and blending it with custom-made solutions and great design pieces of modernist masters.”
Aleksi Kuokka, Designer

Are you interested?

Aleksi Kuokka

Head of Brand & Spaces, Partner
+358 44 705 2226

Discover more

  2. The Finnish Masters of Glass & Clay

    Client

    Collection Kakkonen

  3. Iittala X Issey Miyake launch touchpoints

    Client

    Iittala

  4. Coloured pocket squares showcasing Tove Jansson’s original drawings

    Client

    FatCloth for Moomin

  6. Brand for fresh locally baked bread

    Client

    Fazer