Future-proof café for Ruusuvuori’s brutalist masterpiece

The WeeGee Exhibition Centre is the former printing house of the Weilin+Göös publishing house. Completed in 1964 and 1967, the concrete building is considered to be a modernist masterpiece by Finnish architect Aarno Ruusuvuori. Today the protected building hosts several museums, including EMMA – Espoo Museum of Modern Art.

Our solution was to honour the site’s unique history and take inspiration from the building’s brutalist style and uncompromising functionalism. We used variety of grey materials, a bold scale and modernist design to create a timeless and inviting solution for visitors to the centre.

Part of the project was to correct the customer flow and other critical usability problems of the original solutions. WeeGee Café is designed as a sustainable platform where operators can bring their own food and beverage concept.


Case Information


WeeGee Exhibition Center


  1. Identity design
  2. Graphic design
  3. Retail design
We were aiming for a brutally honest solution, beginning with the original architecture and blending it with custom-made solutions and the great design items of modernist masters.”
Aleksi Kuokka, Designer

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Aleksi Kuokka

Head of Brand & Spaces,

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