Future-proof café for Ruusuvuori’s brutalist masterpiece

The WeeGee Exhibition Centre is the former printing house of the Weilin+Göös publishing house. The concrete building is considered a modernist masterpiece of Finnish architect Aarno Ruusuvuori, completed in 1964 and 1967. Today the protected building hosts several museums, such as EMMA – Espoo Museum of Modern Art.

Our solution was to honour the origin and get inspired by the building’s brutal touch and functional ideas. We used grey materials, bold scale and modernist design to create a timeless and inviting solution for everybody visiting WeeGee.


WeeGee Exhibition Center


  1. Identity design
  2. Graphic design
  3. Retail design
We were aiming for a brutally honest solution, starting from the architecture and blending it with custom-made solutions and great design pieces of modernist masters.”
Aleksi Kuokka, Designer

Are you interested?

Aleksi Kuokka

Head of Brand & Spaces, Partner

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