Case

A Nordic bakery with a French twist

Gateau is a French-inspired artisan bakery founded in Stockholm in 1937, offering premium-quality bread, cakes and pastries. Gateau’s signature products combine celebrated French baking traditions with Nordic palates and modern food trends. There are Gateau artisan bakeries in Stockholm, Malmö and Helsinki, and Gateau stores across Sweden and Finland.

We helped Gateau renew its brand and identity, including visual assets, communication, packaging and stores. Gateau is now moodier, more approachable and more authentic. The French baking tradition – especially its unique taste and regional character – is at the heart of the updated brand.

 

 

Client

Gateau

Scope

  1. Research & analysis
  2. Brand communication
  3. Brand & product DNA
  4. Brand concept & platform
  5. Concept design
  6. Identity design
  7. Graphic design
  8. Package design
  9. Retail design
  10. 3D visualisation
  11. Virtual prototype
  12. Manufacturing support
  13. Art direction
  14. Verbal identity
  15. Illustration
  16. Copywriting
  17. Brand & design guidelines

Food photography

Laura Riihelä

Bon-vivant!

A touch of joy! We introduced the brand casual way of mixing languages to celebrate both the French origin and locality. Boulangerie artisanale. Pâtisserie gourmande. Café bon-vivant!

Gateau Artisanale

Gateau sans serif font family is a new adaptation of the modernist-era sans serif typeface, with softened details in the inner curves. It supports the iconic Gateau symbol and has a finesse suitable for Gateau's savoir-faire. Both fonts are custom drawn for Gateau by Helsinki Type studio under our strict supervision.

Gateau Artisanale is inspired by classic French-style serif fonts like Garamond and Caslon. The softened feel adds a personal touch to an otherwise familiar typeface style. Perhaps even a delicious touch, as it evokes the mood of baking bread.

This was an evolutionary project. Beginning with a good recipe and using it to create completely new flavours.”
Aleksi Kuokka, Designer

Crafted by hand

Hand-drawn illustrations add an emotional layer to storytelling. The illustrations communicate the brand heritage and Gateau's connection with the prestigious Poilâne bakery in Paris. Flowers inside the store are replaced by rich floral elements. The style is a simple brush outline, vivid and full of nuances.

Are you interested?

Aleksi Kuokka

Head of Brand & Spaces, Partner
Case

Award-winning forest harvester cabin design

Designing the new Ponsse Scorpion harvester cabin was a comprehensive undertaking and included everything from early concept work and user insight to final production and roll-out of the product.

A human-centred design approach was utilised throughout the project, with an emphasis on gaining a deep understanding of the challenges and needs of the harvester operators and associated stakeholders through in-depth interviews, observations and co-creation workshops.

The Ponsse Scorpion cabin is a state-of-the-art forest harvester cabin design and results from a multi-year collaborative effort between Aivan and Ponsse. Ponsse is one of the largest manufacturers of cut-to-length forest machines globally and produces forest harvesters with a long reach and superior hillside maneuverability.

 

Client

Ponsse

Scope

  1. Research & analysis
  2. Portfolio & roadmap strategy
  3. Opportunity mapping
  4. Brand & product DNA
  5. Concept design
  6. Product design
  7. Experience design
  8. CMF design
  9. Graphic design
  10. Mechanical engineering
  11. 3D visualisation
  12. Game engine development
  13. Virtual reality development
  14. Virtual prototype
  15. Prototyping
  16. Hard modelling
  17. Pre-engineering
  18. Pre-assembly
  19. Sourcing support
  20. Manufacturing support

Awards & Recognitions

  1. Red Dot – Best of the Best Winner
  2. Fennia Prize Winner
  3. iF Design Award
A human-centred design approach was utilised throughout the project, with an emphasis placed on gaining a deep understanding of the challenges and needs of the harvester operators and associated stakeholders through in-depth interviews, observations and co-creation workshops.

Managing a high-stress workplace

Harvester operators work alone in a stressful environment, where the cognitive load is high and decisions made under time pressure can directly impact pay. Due to the nature of the job, which requires operators to sit for long periods, ergonomic working conditions were a priority. This includes everything from improved viewing angles and lighting to a more comfortable and accessible operator's seat and cabin environment.

Using gaming to create a user-friendly operating system

A more user-friendly operating system that provides essential information at-a-glance enables operators to focus more of their time on the task at hand — selecting and harvesting trees. Material choices that feel soft to the touch and provide acoustic dampening further enhance the cabin atmosphere, and together with the thoughtful layout aim to cut down on small annoyances and stressors, and create a more enjoyable working environment.

Once the door is closed to the outside world, all is quiet, elegant and in the right place.

More comfort
More precise
More efficient

The new cabin is a game changer for operators, giving them an unparalleled view of the working area, an intuitive control interface and improved comfort — so that they can be even more efficient and precise from dawn to dusk.

Better productivity begins with great design.  

 

You don't get tired as easily, which increases efficiency.”
Valtteri Pirttimaa, Metsä Pirttimaa Oy

Results

  1. Accepted and approved by actual users
  2. New productivity benchmark 
  3. Winner of several major design awards

Are you interested?

Antti Mäkelä

Head of Strategy & Products, Partner
Case

Brabus Shadow range for ultimate premium performance

We collaborated with Brabus and Axopar teams to create a highly exclusive range of luxury tenders and day boats, representing a cool, discerning and incredibly exciting new breed of motorboat.

The Brabus Shadow range is designed for a select group of boat owners who want to enjoy a boating experience defined by absolute individualism and ultimate luxury. Outstanding performance, power and superior acceleration, together with easy handling and best-in-class drivability, form the core of the Brabus Shadow line. On top of this, every Brabus Shadow has an instantly recognisable design and a look that combines raw power with luxurious sleekness.

Brabus has been transforming Mercedes-Benz vehicles into high-performance supercars for more than 40 years. A world-renowned automotive aftermarket tuning company, Brabus offers bespoke solutions that stretch a car-lover’s imagination – from upgraded engines and elegantly styled aerodynamic-enhancement concepts to expertly forged alloy wheels and agile yet comfortable sport suspension systems. Brabus-designed interiors and components represent the highest level of craftsmanship and are made exclusively in Germany.

Client

Brabus Marine

Scope

  1. Brand & product DNA
  2. Brand concept & platform
  3. Concept design
  4. Product design
  5. CMF design
  6. UX & UI design
  7. Digital design
  8. Graphic design
  9. Interior design
  10. Mechanical engineering
  11. Naval architecture
  12. 3D visualisation
  13. Game engine development
  14. Simulation
  15. Virtual reality development
  16. Virtual prototype
  17. Prototyping
  18. Hard modelling
  19. Pre-engineering
  20. Pre-assembly
  21. Manufacturing support

Awards & Recognitions

  1. Motor Boat Award Winner

Images

Brabus Marine

The Brabus Shadow 500

The Brabus Shadow 500 range comes with a bold and confident design. It is positioned at the very top of the 30ft sports-weekender market, with mesmerising performance on the one hand yet comfortable, day-long cruising capability and luxurious refinement on the other.

The boat has fluid and angular lines with a long, low-centre-of-gravity hull, matched with functional and versatile deck layout options for unparalleled enjoyment and fun.

Brabus boats are redefining luxury day boating. They are faster, leaner and technically more advanced. Each Brabus exemplifies the importance of seamless communication between engineering and design.”
Jarkko Jämsén, Designer

The Brabus Shadow 900

The Brabus Shadow 900 range comes with several gel coat colours, upholstery options, and many optional upgrades. Discerning owners can create a unique Open, Sun-Top or Cabin boat. For those who enjoy making waves, the 'Fusion Camo-Wrap' livery is a guaranteed head-turner.

Exclusive limited-edition models are also available, each hand-built with extreme focus on precision and finish.

The crest of innovation

Highly versatile.

Multi-purposed with supreme comfort and social areas.

Freedom of movement all around the boat.

Brabus Shadow motorboats are packed with smart innovations, the finest technical solutions and supreme comfort. Clever use of internal and external deck space together with practical layouts guarantees premium comfort and ease of movement everywhere onboard.

Brabus Marine

Brabus Marine brings together two highly respected and celebrated innovators, the award-winning Finnish boat builder Axopar Boats and the long-established, high-performance luxury automotive car producer Brabus. Their partnership is devoted to redefining luxury day boating by building and developing ultra-exclusive, exciting boats.

Are you interested?

Jarkko Jämsen

Head of Yachts, Partner
Case

Bringing joy and relevance to an iconic Finnish brand

Martela is a family business founded in 1945, designing and manufacturing user-driven workplaces and learning environments that support unique ways to use such spaces. The essence of Martela is to bring joy to work.

We’ve partnered with Martela to renew their brand identity and customer experience at multiple touchpoints. The new Martela is self-confident, easy-to-approach and bold – as a market leader should be. We delivered everything from strategic brand development and concept design to copy, logo design and brand guidelines.

Client

Martela

Scope

  1. Brand communication
  2. Brand & product DNA
  3. Brand concept & platform
  4. Concept design
  5. CMF design
  6. UX & UI design
  7. Digital design
  8. Identity design
  9. Graphic design
  10. Interior design
  11. Art direction
  12. Verbal identity
  13. Illustration
  14. Photography & film
  15. Copywriting
  16. Content creation
  17. Marketing campaign
  18. Brand & design guidelines

Photography

Duotone

Martela needed a human-driven tagline that emphasises the aspirational core of the brand – rather than its products, services or physical spaces.”
Aleksi Kuokka, Designer

Martela Story

Founded in 1945, we are a family company specialising in developing human-centred working and learning environments. We offer solutions for modern working needs – mobile work and activity-based offices.

We believe in bringing joy to work by creating inspiring spaces that enable people to thrive in what they do. Over the years, our company has evolved from a furniture manufacturer to a workplace development partner.

Today we help our customers by offering products and services throughout the entire workplace lifecycle, from need specification to the continuous optimisation of the workplace.

We aim to provide the best service in the business and high-quality interiors that remain fresh well.

Custom typo

The bespoke typography is a key asset in the renewed visual identity. It crystalises the Martela design DNA – combing a pure and simple Nordic style with a humane and warm presence and boldly shaped details. Individual letters also feature a dynamic and edgy twist.

Personality of the brand

A core element of the new and distinctive Martela visual language is imagery. The company's vision of a better and more inspiring workplace is realized through revitalised visuals. We helped to clarify the contemporary Martela style and directed photoshoots. We also created joyful illustrations for different touchpoints.

 

Martela now has tools to convey emotions, trigger curiosity and spark imagination. The brand project has changed how people see and experience Martela.”
Aleksi Kuokka, Designer

Are you interested?

Aleksi Kuokka

Head of Brand & Spaces, Partner
Case

Pi – The ultimate superyacht

Jarkko Jämsén, co-founder of Aivan, was invited to create the concept, interior layout and exterior design for a superyacht. In close collaboration with the owner client, he and the other team members created a totally unique vessel from scratch that is custom-made down to every detail.

Pi – originally Syzygy 818 – is a 77.25m motor yacht. The vessel’s top speed is 18.4kn and is powered by two MTU diesel engines. Pi can accommodate up to 12 guests in 6 staterooms, with 18 crew members. Pi has a gross tonnage of 1592.0GT and a 11.0m beam. The interior of the yacht was designed by Sinot.

Pi was built at Feadship – Royal Dutch Shipyards in the Netherlands. Feadship is a cooperative venture between two shipyards Royal Van Lent Shipyard and Koninklijke De Vries Scheepsbouw. Feadship designs and constructs high-end luxury yachts and is one of the leading builders of custom superyachts.

Client

Private

Scope

  1. Concept design
  2. Product design
  3. Experience design
  4. CMF design
  5. Naval architecture

Awards & Recognitions

  1. Motor Yacht of the Year

Photography

Tuukka Koski – superyacht
Aivan – making of

We created the concept and the layout together with the owner’s representative, the owner and myself. It was challenging for me as a designer because the owner was so good that I had to do even better than I thought I could to meet his standards.”
Jarkko Jämsén – Superyacht Times by Georgia Tindale
A full-custom design project needs to be a fun process for both myself and the client. Without the client, there is no boat: it is so much more than just an object.”
Jarkko Jämsén, Naval Architect & Designer

Very best
of the best

"A vessel that is considered exceptional by any measure." The prestigious Motor Yacht of the Year is a sought-after title, and Pi's excellence made her a worthy winner. The judges admired her harmonious exterior lines and the overall perfection of her construction. They also praised the team for coming up with ingenious solutions to engineering challenges.

I am heavily interested in new technology and love pushing the boundaries of what different materials can do. Like windows. This vessel has the most amazing windows ever built on a superyacht.”
Jarkko Jämsén, Naval Architect & Designer

Results

  1. Motor Yacht of the Year

Are you interested?

Jarkko Jämsen

Head of Yachts, Partner
Case

Rebirth of a premium grocery store chain

Herkku is a well-known brand for premium groceries in Finland. It used to be an essential part of Stockmann department store services until Finnish FMCG giant S-group bought it. To fill the new strategic and financial targets, the concept and brand needed an update.

We began the project and collaboration by asking a series of critical questions: What is the future of premium groceries? How is ‘premium’ defined today, and why is it relevant? What should the premium be, and how should it be sold? Equally important was to understand what kind of premium concept could S-group excel, and what customer experience should the Herkku brand offer? And the end, how can we manage and change people’s conceptions of values-based and price-sensitive business?

We believe the answer is real and authentic food. It’s food that doesn’t come from a factory. It’s beautiful and tasty produce from the farmer nearby, hand-baked bread and pastries, sustainably caught fish and well-prepared ready-to-eat solutions. Real food looks fresh, smells natural and tastes delicious. Most importantly, real and honest food that does good for you and our communities should be available to everyone. This is what the re-named concept, Food Market Herkku promises.

We based our solution on this vision and created a new brand identity and marketing platform that included in-store communications and packaging in line with the new strategy and insight.

Client

SOK

Scope

  1. Brand strategy & purpose
  2. Brand communication
  3. Brand & product DNA
  4. Brand concept & platform
  5. Digital design
  6. Identity design
  7. Graphic design
  8. Package design
  9. Retail design
  10. Signage & wayfinding
  11. Manufacturing support
  12. Art direction
  13. Naming
  14. Verbal identity
  15. Illustration
  16. Photography & film
  17. Copywriting
  18. Content creation
  19. Brand & design guidelines

Interior architecture

Amerikka

We, consumers, are looking for solutions that feel natural and have health benefits, offer adventurous and authentic experiences, build trust with social responsibility, transparency and locality, and fit with urban lifestyle by being convenient and sophisticated. We are often ready to open our wallets if the concept, brand or food matches our needs and values. But at the same time, we are not ready to pay extra unless these meaningful things are really there. This is the definition of new premium food.”
Aleksi Kuokka, Lead designer
We were looking for a branding solution that showcased the variety you experience in a traditional marketplace – where you can find an incredible selection of foodstuff from local producers. Rather than creating a static brand identity, we celebrated variety and freshness by using dynamic, unexpected elements in our branding work.”
Designers Aleksi Kuokka and Aki Suvanto in conversation

Organic identity built on heritage and insight

The Food Market Herkku identity is created by using atypical elements and methods. The logo has multiple forms and typography is based on several different fonts. There is also an extensive number of colours and hues at play in the identity, with minimum reliance on photography. The design system is purposefully open to variation and creativity.

At the same time, the store environment is more layered, relaxed, vivid and authentic, having contrasts, textures and volume. The leading idea is to bring the grocery store and its identity back to its roots by focusing on real food. We feel that this is all any inspiring grocery store should be about.

Food Market Herkku manifesto

We are taking a step forward from traditional luxury thinking, welcoming everyone to get inspired with us on weekdays and weekends. We promise passionate and genuine encounters, experiences, and authentic food, from fresh ingredients to ready-made portions. Prices that feel right. We do everything we can to control food waste. We think all this is essential and relevant - a new luxury even - and we promise to work for it daily.

Food Market Herkku is a grocery store where you want to shop every day of the week.

It's all about being real

Organic identity is reminiscent of authentic, organic food – because it is not from a factory, it comes in many sizes and shapes, but you may still recognise it as a particular type of food.”
Designers Aki Suvanto and Aleksi Kuokka in conversation

Are you interested?

Aleksi Kuokka

Head of Brand & Spaces, Partner
Case

Brutalist yet inviting experience

The WeeGee Exhibition Centre is the former printing house of the Weilin+Göös publishing house. Completed in 1964 and 1967, the concrete building is considered to be a modernist masterpiece by Finnish architect Aarno Ruusuvuori. Today the protected building hosts several museums, including EMMA – Espoo Museum of Modern Art.

Our solution was to honour the site’s unique history and take inspiration from the building’s brutalist style and uncompromising functionalism. We used variety of grey materials, a bold scale and modernist design to create a timeless and inviting solution for visitors to the centre.

Part of the project was to correct the customer flow and other critical usability problems of the original solutions. WeeGee Café is designed as a sustainable platform where operators can bring their own food and beverage concept.

 

Client

WeeGee Exhibition Center

Scope

  1. Identity design
  2. Graphic design
  3. Retail design
We were aiming for a brutally honest solution, beginning with the original architecture and blending it with custom-made solutions and the great design items of modernist masters.”
Aleksi Kuokka, Designer

Are you interested?

Aleksi Kuokka

Head of Brand & Spaces, Partner

Coloured pocket squares showcasing Tove Jansson’s original drawings

Client

FatCloth for Moomin