Case

A Nordic bakery with a French twist

Gateau is a French-inspired artisan bakery founded in Stockholm in 1937, offering bread, cakes and pastries of the highest quality. Gateau’s signature products combine old French baking traditions with a Nordic taste palette and modern food trends. Bakeries are located in Stockholm, Malmö and Helsinki, while stores have a wider reach.

We helped Gateau renew its brand and identity, including visual assets, communication, packaging and stores. As a result, Gateau is now moodier, more approachable and more authentic. The French baking traditions, locality and unique taste palette created by Gateau artisans are the core of the updated brand.

Client

Gateau

Scope

  1. Research & analysis
  2. Brand communication
  3. Brand & product DNA
  4. Brand concept & platform
  5. Concept design
  6. Identity design
  7. Graphic design
  8. Package design
  9. Retail design
  10. 3D visualisation
  11. Virtual prototype
  12. Manufacturing support
  13. Art direction
  14. Verbal identity
  15. Illustration
  16. Copywriting
  17. Brand & design guidelines

Food photography

Laura Riihelä

Bon-vivant!

A touch of joy! We introduced the brand casual way of mixing languages to celebrate both the French origin and locality. Boulangerie artisanale. Pâtisserie gourmande. Café bon-vivant!

Gateau Artisanale

Gateau sans serif font family is a new adaptation from the modernist era sans serif with softened details in inner curves. Its form nicely supports the feel of the iconic Gateau symbol and has the quality and finesse suitable for Gateau's traditional savoir-faire in the bakery. Both fonts are custom drawn for Gateau by Helsinki Type studio under our strict supervision.

Gateau Artisanale gets inspiration from classic French-style serif fonts like Garamond and Caslon. The softened feel adds a personal touch to an otherwise typical style. Perhaps even a delicious touch, as it reminds us of baking a dough.

This was an evolutionary project. Keeping the good recipe, but using it to create completely new flavours.”
Aleksi Kuokka, Designer

Hand-made illustrations

Hand-crafted illustrations add emotional layers to storytelling. Illustrations communicate the brand heritage and Gateau's connection with the prestigious Poilâne bakery in Paris. Flowers inside the store are replaced by rich floral elements. The style is a simple brush outline, vivid and full of nuances.

Are you interested?

Aleksi Kuokka

Head of Brand & Spaces, Partner
Case

Award winning forest harvester cabin design

Designing the new Ponsse Scorpion harvester cabin was a comprehensive undertaking and included everything from early concept work and user insight to final production and roll-out of the product.

A human-centred design approach was utilised throughout the project, with an emphasis on gaining a deep understanding of the challenges and needs of the harvester operators and associated stakeholders through in-depth interviews, observations and co-creation workshops.

The Ponsse Scorpion cabin represents a state-of-the-art forest harvester cabin design and results from a multi-year collaborative effort between Aivan and Ponsse. Ponsse is one of the largest manufacturers of cut-to-length forest machines globally and produces forest harvesters with long reach and excellent hillside operation capabilities.

 

Client

Ponsse

Scope

  1. Research & analysis
  2. Portfolio & roadmap strategy
  3. Opportunity mapping
  4. Brand & product DNA
  5. Concept design
  6. Product design
  7. Experience design
  8. CMF design
  9. Graphic design
  10. Mechanical engineering
  11. 3D visualisation
  12. Game engine development
  13. Virtual reality development
  14. Virtual prototype
  15. Prototyping
  16. Hard modelling
  17. Pre-engineering
  18. Pre-assembly
  19. Sourcing support
  20. Manufacturing support

Awards & Recognitions

  1. Red Dot – Best of the Best Winner
  2. Fennia Prize Winner
  3. iF Design Award
A human-centred design approach was utilised throughout the project, with an emphasis placed on gaining a deep understanding of the challenges and needs of the harvester operators and associated stakeholders through in-depth interviews, observations and co-creation workshops.

Managing high-stress situations

Harvester operators work alone in a stressful environment, where the cognitive load is high and decisions made under time pressure can directly impact pay. Due to the nature of the job, which requires operators to sit for long periods, ergonomic working conditions were a priority. This includes everything from improved viewing angles and lighting to a more comfortable and accessible operator's seat and cabin environment.

Using gaming to create a user-friendly operating system

A more user-friendly operating system that provides essential information at-a-glance enables operators to focus more of their time on the task at hand — selecting and harvesting trees. Material choices that feel soft to the touch and provide acoustic dampening further enhance the cabin atmosphere, and together with the thoughtful layout aim to cut down on small annoyances and stressors, and create a more enjoyable working environment.

Once the door is closed to the outside world, all is quiet, elegant and in the right place.

More comfort
More precise
More efficient

The new cabin significantly improves the capabilities of the operator, giving them an unparalleled view of the working area, an intuitive control interface and improved comfort — so that they can be more efficient and precise.

Better viewing angles increase driver confidence and precision when driving in steep or otherwise challenging terrain and improved comfort and usability within the cabin reduce stress levels — resulting in operators who are more comfortable, more precise, and more efficient in their work.

 

You don't get tired as easily, which increases efficiency.”
Valtteri Pirttimaa, Metsä Pirttimaa Oy

Results

  1. Accepted and approved by the most demanding audience, the actual users
  2. With new model, productivity level gets higher
  3. The Scorpion cabin has been awarded with several significant awards

Are you interested?

Antti Mäkelä

Head of Strategy & Products, Partner
Case

Bringing joy and relevance to iconic Finnish brand

Martela is a family business founded in 1945, designing and manufacturing user-driven workplaces and learning environments that support various individual ways of using those spaces. The essence of Martela is to bring joy to work.

We’ve partnered with Martela to renew the brand, communication, identity and experience in multiple touchpoints. The new Martela is self-confident, easy to approach and bold – as a market leader should be. The work includes everything from strategic brand development and concept design to copy, logo design and brand guidelines.

Client

Martela

Scope

  1. Brand communication
  2. Brand & product DNA
  3. Brand concept & platform
  4. Concept design
  5. CMF design
  6. UX & UI design
  7. Digital design
  8. Identity design
  9. Graphic design
  10. Interior design
  11. Art direction
  12. Verbal identity
  13. Illustration
  14. Photography & film
  15. Copywriting
  16. Content creation
  17. Marketing campaign
  18. Brand & design guidelines

Photography

Duotone

Martela needed a human-driven tagline that emphasises the aspirational core of the brand – rather than its products, services or physical spaces.”
Aleksi Kuokka, Designer

Martela Story

Founded in 1945, we are a family company specialising in developing human-centred working and learning environments. We offer solutions for modern working needs – mobile work and activity-based offices.

We believe in bringing joy to work by creating inspiring spaces that enable people to thrive in what they do. Over the years, our company has evolved from a furniture manufacturer to a workplace development partner.

Today we help our customers by offering products and services throughout the full workplace lifecycle, from need specification to the continuous optimisation of the workplace.

We aim to provide the best service in the business and high-quality interiors that remain fresh well.

Custom typo

The tailor-made typography is one of the key assets of the renewed visual identity. It's formed to crystalise the Martela design DNA: pure and simple Nordic style, humane and warm presence and boldly shaped details, adding a dynamic and edgy twist to the letters.

Personality of the brand

One of the core elements of the new and distinctive Martela visual language is imagery. The company's vision of better and more inspiring work is actualised through imagery. We helped to clarify the contemporary Martela style and art direct photoshoots. We also created joyful illustrations for numerous touchpoints.

I think Martela now has tools to convey emotions, trigger curiosity and spark imagination. I'm so happy to see how the brand projects its personality and how it already has changed perceptions.”
Aleksi Kuokka, Designer

Are you interested?

Aleksi Kuokka

Head of Brand & Spaces, Partner
Case

Integral drain covers

A floor drain is more than a must-have. On the one hand, it has to ensure that all the water that comes into the bathroom goes out. And at the same time, it is an integral part of the interior. Vieser Dot & Square drain covers bring more to the whole bathroom and home by taking a visible role with its original design. Water-proof materials like Accoya, Dekton and Kebony create a contemporary mood in the bathroom.

Finnish company Vieser offers unique design gratings and high-quality floor drain solutions for the needs of construction professionals and interior designers and to inspire and delight homeowners. The products have been manufactured in Ostrobothnia, Finland, since 1973. Around six million Vieser floor drains have been installed, and Vieser is active in Finland, Sweden, Norway and Estonia.

Client

Vieser

Scope

  1. Opportunity mapping
  2. Brand & product DNA
  3. Product design
  4. CMF design
  5. 3D visualisation
  6. Art direction
  7. Content creation

Awards & Recognitions

  1. Fennia Prize Honourable Mention
We are changing people’s conceptions – making floor drain covers a part of shower room design and architecture.”
Saku Sysiö, Designer

Are you interested?

Saku Sysiö

Head of Products, Partner
Case

‘The making of’ range for a design icon

We helped a Finnish brand Iittala – a pioneer in timeless Nordic design – create a series of films and photographs aiming to capture the soul of the brand. The beauty of design, the magic of glassmaking, the heat of the hotshop and skilled craftspeople are fascinating but difficult to capture. We used documentary style and custom-crafted soundscape to convey glassmaking’s emotion, intensity and charm. ‘The Making of’ range included films and photography in the form of four poetic stories: Making of the Essentials, Making of the Birds, Making of the Aalto vase and Making of the Raami carafe.

The videos have gained tens of thousands of views. They are still in use at the Iittala Glass Factory, the global chain of retail stores and social media channels. For us, the project is the perfect example of our approach to storytelling: touching hearts is far more important than technical superiority or polished perfection. Small budgets should not be seen as obstacles.

Client

Iittala

Scope

  1. Concept design
  2. Art direction
  3. Photography & film
  4. Social media content

Credits

Image: Aleksi Kuokka
(All films & photographs)
Image: Jean-Marc Joseph
(Making of the Essentials)
Editor: Jean-Marc Joseph
Music: Simon Pyke & Simon Smith

Making of the Essentials

The film showcases a poetic evocation of the journey of sand through the process of glass manufacturing. The full version of The Making of the Essentials -film has mainly been displayed on a big screen at the Iittala Glass Factory and the brand's flagship stores, while shorter editions were created for smaller stores, online and social media.

We aimed to capture the intensity and tactility of glass making through the entire process.”
Jean-Marc Joseph

Making of the Birds

Oiva Toikka (1931-2019) is one of the greatest names in Finnish design. Toikka had two great passions in his life, combined in his iconic collection of glass birds. The film follows Toikka's footsteps to Nuutajärvi, the birthplace of the Birds by Toikka collection, imagining how the artist first observed birds at his summer cottage, which would later come to life as imaginative and colourful glass birds at the Nuutajärvi and Iittala glassworks.

Taking Nordic music as inspiration, I created a soundtrack from a pallet of sounds derived from glass, nature and the tools of creation where the music and sound effects are treated as one. The soundtrack also needed to convey the sense of focused calm within the factory as well as the intensity of heat and steam.”
Simon Pyke, Musician

Results

  1. Within a few weeks, 'Making of the Essentials' became the most viewed Iittala video.

Are you interested?

Aleksi Kuokka

Head of Brand & Spaces, Partner
Case

Electric silence and elegance on the water

Together with Janne Kjellman and other members of the Q yacht team, we designed an E-boat in which the style and technology go hand in hand, redefining the future of electric boating. We aimed to create a solution that offers the boater a holistic and harmonious user experience. The Q30 uses the latest technology, including a sustainable propulsion system. Combined with the hydrodynamically optimised hull, the boat is highly energy efficient. The hull’s shape helps the boat glide smoothly in the water, creating an enjoyable driving experience.

The 9.3-meter-long day-cruiser is a perfect boat for day trips, and at a speed of six knots, you can drive freely for 10 hours (60 nautical miles). The boat offers a maximum speed of 14 knots.

Client

Q Yachts

Scope

  1. Concept design
  2. Product design
  3. CMF design
  4. UX & UI design
  5. Interior design
  6. Mechanical engineering
  7. Naval architecture
  8. 3D visualisation
  9. Prototyping
  10. Manufacturing support

Awards & Recognitions

  1. Hopeahuippu (Silver Summit) – Vuoden Huiput

Photography

Lauri Rotko

Beauty of the hull

We designed a hydrodynamically optimised hull that produces minimal noise, wake and zero emissions. The Q30 hull has a vinyl ester and unidirectional glass fibre skin with foam core above and below the waterline. It is laminated using a resin infusion process.

Pure joy
on water

Silence and usability are at the heart of the Q Yachts ideology. The silent driving experience lets you sense the surrounding landscape and chat with fellow passengers in a normal voice. When combined with effortless usage, the distinctive boating experience is here.

Q30 was designed around the electric propulsion system. Minimun resistance hull shape gave the boat extremy efficient and pure characteristics.”
Jarkko Jämsén, Antti Mäkelä and Mats Lönngren in conversation

Results

  1. Q Yachts provides the smoothest and most silent motor boat on the market
Case

Rebirth of the premium grocery store chain

Herkku is a well-known brand for premium groceries in Finland. It used to be an essential part of Stockmann department store services until Finnish FMCG giant S-group bought it. To fill the new strategic and financial targets, the concept and brand needed an update.

We began the project and collaboration by asking a series of critical questions: What is the future of premium groceries? How is ‘premium’ defined today? Why is it relevant? For whom is it? What should the premium be, and how should it be sold? What kind of premium concept could S-group excel, and what customer experience should the Herkku brand offer? What would make S-group’s Herkku inspiring and meaningful for a larger audience? And the end, how can we manage and change people’s conceptions of values-based and price-sensitive business?

We think the answer is real and authentic food. It’s food that doesn’t come from a factory. It’s beautiful and tasty produce from the farmer nearby, hand-baked bread and pastries, sustainably caught fish and well-prepared ready-to-eat solutions. Real food looks fresh, smells natural and tastes delicious. Most importantly, real and honest food that does good for you and our communities should be available for everybody on every occasion. This is what the re-named concept, Food Market Herkku promises.

We based our solution on this vision and formed the identity, communication and touchpoints such as in-store communication, packaging and signage to give a body for the new strategy and insight.

Client

SOK

Scope

  1. Brand strategy & purpose
  2. Brand communication
  3. Brand & product DNA
  4. Brand concept & platform
  5. Digital design
  6. Identity design
  7. Graphic design
  8. Package design
  9. Retail design
  10. Signage & wayfinding
  11. Manufacturing support
  12. Art direction
  13. Naming
  14. Verbal identity
  15. Illustration
  16. Photography & film
  17. Copywriting
  18. Content creation
  19. Brand & design guidelines

Interior architecture

Amerikka

We, consumers, are looking for solutions that feel natural and have health benefits, offer adventurous and authentic experiences, build trust with social responsibility, transparency and locality, and fit to urban lifestyle by being convenient and sophisticated. We are often ready to open our wallets if the concept, brand or food matches our needs and values. But at the same time, we are not ready to pay extra unless these meaningful things are really there. This is the definition of new premium food."  
Aleksi Kuokka, Lead designer
We were looking for a solution to build the brand around the variations at the market hall where you find all the good stuff from local producers. So instead of building an identity with typical fixed elements, we wanted to create a brand that lives in the slight variations relying on strong style and attitude.”
Aleksi Kuokka and Aki Suvanto in conversation

Organic identity built on heritage and insight

The Food Market Herkku identity is created by using atypical elements and methods. The logo has multiple forms, typography is based on several fonts, there's an extensive amount of colours and hues, photos are not used much, and the design system is open for countless variations. Also, the store environment is more layered, relaxed, vivid and authentic, having contrasts, textures and volume. The leading idea is to bring the grocery store and its identity back to its roots, focusing on real food. We feel that is all any inspiring grocery store should be about.

Food Market Herkku manifesto

We are taking a step forward from traditional luxury thinking, welcoming everyone to get inspired with us on weekdays and weekends. We promise passionate and humane encounters, experiences, and authentic food, from fresh ingredients to ready-made portions. Prices that feel right. We do everything we can to control food waste. We think all this is essential and relevant - a new luxury even - and we promise to work for it daily.

Food Market Herkku is a grocery store where you want to shop every day of the week.

It's all about being real

Organic identity is reminiscent of authentic, organic food - because it is not from a factory, it comes in many sizes and shapes, but you may still recognise it as a particular type of food.”
Aki Suvanto and Aleksi Kuokka in conversation

Are you interested?

Aleksi Kuokka

Head of Brand & Spaces, Partner
Case

Revolution in local delivery

Starship Technologies is leading the revolution in local delivery. By introducing intelligent, friendly robots that travel the sidewalks, Starship makes local delivery faster, smarter and more cost-efficient.

The robots drive autonomously 99% of the time to make safe and environmentally friendly pavement/curb-side deliveries from a local hub. Launched by two Skype co-founders, Ahti Heinla and Janus Friis, Starship aims to reshape how goods are shipped and delivered and make local delivery almost free.

Aivan has worked closely with Starship to create the design concept of the robot. This includes the development of the overall user experience and its physical design. The social acceptance of the robot has been a key driver in developing how the robot is perceived and how it behaves.

Client

Starship Technologies

Scope

  1. Research & analysis
  2. Brand & product DNA
  3. Brand concept & platform
  4. Service design
  5. Concept design
  6. Product design
  7. CMF design
  8. Mechanical engineering
  9. 3D visualisation
  10. Content creation
The Starship company has done what Boston Dynamics and others haven’t: designed a robot that’s met with joy instead of fear.”
Matthew Gault, Vice

The future of delivery

With a combination of mobile technology, autonomous robots and partnerships with stores and restaurants, Starship make local delivery faster, cleaner, smarter and more cost-efficient.

The fact that Amazon pretty much copied Starship for their Scout delivery robot tells us we have made the right decisions when developing this robot from scratch. Starship has set a benchmark and standards for a whole industry.”
Antti Mäkelä, Lead designer

Are you interested?

Antti Mäkelä

Head of Strategy & Products, Partner